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Subscribe to different list based on checkbox selected at signup form stage?

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Apologies if this has already been asked, I looked and had no luck.

Q:

I currently use a simple sign up form that only asks for the email. It adds leads to a list that has an auto responder attached to it. Simple stuff. However ... I'd love to be able to add in some segmenting on-the-fly.

E.G, I could have a signup form with a drop-down box with two choices, like so:

Email: Sex: M / F

Those that select 'M' get subscribed to a list created only for 'M' subscribers which has the auto responder sequence tweaked for 'M' ...

And those who select 'F' go on a 'F' list ...

I basically would like to segment on-the-fly rather than after the fact, so that the auto responder feature can be used.

Is that possible?

If so, how hard?

Huge thanks in advance!

J


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